The advantages of a doppelgänger city
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Pieter Fourie explains how smartphone location data can be analysed without violating the users’ privacy.
DIKW$ pyramid (CC BY-SA 4.0 by Longlivetheux via Wikimedia Commons / adjusted by o-media.org)
Marketing companies own vast amounts of data gleaned from our smartphone apps, which reveal exactly where we’ve been and when. A dataset reviewed by the New York Times shows more than 235 million locations captured from 1.2 million devices in the New York area over a three-day period alone. Read more