How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons
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The company has undertaken an extraordinary experiment in behavioral science to subtly entice an independent work force to maximize its growth.
Carriage (CC-BY 2.0 by brando.n via Flickr)
The secretive ride-hailing giant Uber rarely discusses internal matters in public. But in March, facing crises on multiple fronts, top officials convened a call for reporters to insist that Uber was changing its culture and would no longer tolerate “brilliant jerks.” external page Read more