How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons
- News
- External
The company has undertaken an extraordinary experiment in behavioral science to subtly entice an independent work force to maximize its growth.
by
Noam Scheiber
The secretive ride-hailing giant Uber rarely discusses internal matters in public. But in March, facing crises on multiple fronts, top officials convened a call for reporters to insist that Uber was changing its culture and would no longer tolerate “brilliant jerks.” external pageRead more